E-commerce
Product pages, category copy and email flows that turn browsers into repeat buyers.
Industries
More than 100 industries, and yours is one we know how to grow
A drinks brand does not sound like a law firm, and software does not sell like skincare. We arrive already understanding how your audience talks, searches and buys.
The short answer
The DRAFT ROOOM works across more than 100 industries, including e-commerce, drinks and alcohol, healthcare, SaaS, fintech, property, hospitality, education and professional services. Each industry has its own page with the approach we take.
Retail
Seasonal campaigns and in-store to online storytelling that keeps footfall and carts moving.
Fashion
Collection launches, lookbook copy and social content with a voice people follow.
Beauty and Skincare
Claims-safe product copy, routine education and founder-led content that builds trust.
Health and Wellness
Evidence-led content that reassures without overclaiming.
Food and Beverage
Menus, packaging, provenance stories and campaigns that make people hungry.
Drinks and Alcohol
Age-gated, compliance-aware brand and campaign work across on and off trade.
Hospitality
Booking-driven web copy, local SEO and guest communication that fills rooms and tables.
Travel
Destination content, itineraries and seasonal demand planning across markets.
Technology
Complex products explained plainly, for buyers and for the people who sign off.
SaaS
Full funnel content, comparison pages and lifecycle copy tied to activation and retention.
Fintech
Regulated messaging that still sounds human, from onboarding to investor updates.
Finance
Trust-first content for advisers, lenders and wealth brands.
Insurance
Policy clarity, comparison content and claims communication people can follow.
Real Estate
Location pages, development launches and agent content that ranks locally.
Construction
Capability statements, project stories and bid content that wins work.
Manufacturing
Technical specification content translated for procurement and end users.
Automotive
Model launches, dealer content and aftersales communication.
Clean Energy and EV
Category education, incentive explainers and installer-facing content.
Healthcare
Patient-facing clarity and clinician-facing credibility, reviewed properly.
Pharma
Compliant content with claims substantiation and sourcing built in.
Fitness
Membership, programme and community content that keeps people showing up.
Education and EdTech
Course pages, enrolment campaigns and parent or learner communication.
Legal
Practice area pages, thought leadership and enquiry-generating local content.
Professional Services
Positioning and proof for firms selling expertise.
Consulting
Point-of-view content that makes a partner the obvious call.
Accounting
Seasonal, regulation-aware content that brings in the right clients.
HR and Recruitment
Employer brand, job content and candidate journeys that convert.
Logistics
Service pages, route and capability content for shippers and partners.
Marketing
White label content and strategy for agencies under pressure.
Media and Entertainment
Audience growth content across editorial, social and audio.
Gaming
Launch beats, community content and creator partnerships.
Events
Speaker, sponsor and attendee content across the full event cycle.
Nonprofit
Cause storytelling, donor journeys and impact reporting.
Government
Plain-language public information with accessibility built in.
AI and Emerging Tech
Explainers and trust content for categories buyers are still learning.
Web3 and Crypto
Risk-aware project content, whitepapers and community communication.
Cybersecurity
Threat education and buyer content that respects a technical audience.
Home and Garden
Seasonal demand content and product storytelling.
Interior Design
Portfolio, project and service content with a distinct voice.
Pets
Owner-first education and product content with genuine warmth.
Parenting
Sensitive, useful content that earns a place in a busy day.
Jewellery and Luxury
Restrained, considered copy that protects a premium position.
Restaurants and Cafes
Local SEO, menu writing and neighbourhood campaigns.
B2B Services
Sales enablement, case studies and demand content for long cycles.
Supplements
Compliance-aware claims, education and subscription content.
Salons and Spas
Booking-led local content and treatment pages that convert.
Frequently asked questions about our industry experience
How many industries have you worked in?
More than 100. The pages here cover the categories we work in most often, and we take on new ones when the fit is right.
Does industry experience actually matter?
It shortens the learning curve and it stops obvious mistakes, particularly in regulated categories. It does not replace research into your specific buyers.
What if our industry is not listed?
Send us an enquiry. We have almost certainly worked in something adjacent, and we will tell you honestly if we have not.
Do you work with competitors in the same category?
Not in the same market at the same time without agreement. Exclusivity terms can be written into a retainer.
How do you handle regulated industries?
Claims substantiation, sourcing, and a review step with your compliance or legal team built into the workflow.
Can you write technical content?
Yes, through subject matter expert interviews and proper sourcing, then edited so a non-specialist buyer can still follow it.
Do industry pages replace a proper strategy?
No. They show how we think about a category. Your strategy still starts with your buyers, your position and your goals.
Do you work B2B and B2C?
Both. The disciplines overlap more than people admit, but the buying cycles and proof points are very different, and we plan for that.
Can you support several brands in a group?
Yes. We run house of brands structures with a shared voice framework and clear local flex.
How do we start?
Pick your industry page, read how we approach it, then send an enquiry with your goal and market.
Let's build a brand your audience remembers.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.