Content Marketing and Content Writing
SEO blog writing, Long form articles and guides, Pillar pages and topic clusters and 15 more.
Services
Everything your brand needs to say, plan, publish and measure. Each service is led by a specialist and tied back to one clear strategy, so nothing is produced in isolation.
The short answer
The DRAFT ROOOM offers 41 brand and content marketing services, including brand strategy, content marketing, SEO, AEO and GEO content, copywriting, email, social, PR, video, AI content and content operations. Each service can be bought on its own or combined into full brand management.
SEO blog writing, Long form articles and guides, Pillar pages and topic clusters and 15 more.
Keyword research and mapping, Search intent analysis, On page SEO copy and 15 more.
Brand positioning, Brand voice and tone of voice guides, Messaging frameworks and 14 more.
Direct response copy, Sales pages and long form sales letters, Advertorials and 14 more.
Email campaigns and EDMs, Welcome and onboarding flows, Abandoned cart flows and 14 more.
Social content strategy, Content calendars, Captions and post copy and 14 more.
Interface microcopy, Onboarding flows, Empty states and 13 more.
AI assisted content with human editing, AI content workflow setup, Brand voice prompt libraries and 12 more.
Press releases, Media pitches and outreach, Bylines and guest articles and 13 more.
Creator briefs, UGC video scripts, Hooks and opening lines and 12 more.
Website localisation, Marketing content localisation, Email and campaign localisation and 12 more.
Blog to social repurposing, Long form to short form conversion, Webinar and video to written content and 12 more.
Homepage copy, About page copy, Service and product page copy and 13 more.
Product descriptions (PDPs), Collection and category page content, E-commerce SEO content and 13 more.
Explainer video scripts, Product demo scripts, Brand film and story scripts and 13 more.
This is the marketing and management side, separate from the UGC content writing in service 10., Influencer strategy and planning, Creator sourcing and vetting and 15 more.
The creation types, separate from the AI workflow and editing in service 8., AI generated image concepts and prompts, AI video scripts and prompts and 16 more.
Internal newsletters, Company announcements and updates, Leadership and CEO messages and 14 more.
Employer brand strategy and messaging, Careers page copy, Job descriptions and adverts and 13 more.
Podcast strategy and format planning, Episode outlines and scripts, Show notes and summaries and 12 more.
Product documentation, User guides and manuals, API documentation and 13 more.
Sales decks and pitch presentations, One pagers and leave behinds, Sales email templates and sequences and 13 more.
Packaging copy and labels, Product inserts and thank you cards, Brochures and flyers and 12 more.
Community strategy and guidelines, Forum and group content, Discord and Slack community copy and 12 more.
Event landing page copy, Registration and ticketing copy, Event promotion and campaign content and 12 more.
Keynote speeches, Executive and leadership speeches, Conference and panel talks and 12 more.
Grant applications, Tender and bid responses, RFP and RFQ responses and 12 more.
Investor pitch decks, Investor updates and newsletters, Fundraising and round announcements and 12 more.
Affiliate programme copy, Affiliate recruitment and onboarding, Advertorials and sponsored content and 12 more.
Content strategy and roadmaps, Content audits and inventories, Editorial guidelines and style guides and 13 more.
Landing page CRO copy, Copy A/B and multivariate testing, Headline and hook testing and 12 more.
Voice search optimised content, Alexa and Google Assistant skill copy, Conversational IVR and phone scripts and 12 more.
Data driven reports and studies, Original research and survey content, Infographic copy and data narratives and 12 more.
Cause and mission storytelling, Donation and fundraising appeals, Campaign and advocacy content and 12 more.
Compliant financial content, Medical and health content review, Legal and terms content and 12 more.
Multi market content strategy, Market entry content planning, Regional content adaptation frameworks and 12 more.
Review response management copy, Reputation monitoring and messaging, Crisis communications and holding statements and 12 more.
Crypto and blockchain content, Web3 and NFT project content, Whitepaper and litepaper writing and 12 more.
App store optimisation (ASO) copy, App titles, subtitles and descriptions, Keyword optimised listings and 12 more.
Membership programme copy, Subscription offer and tier copy, Loyalty programme content and 12 more.
Full funnel content strategy (awareness, consideration, decision), Top of funnel content (blogs, guides, social, awareness campaigns), Middle of funnel content (comparison pages, case studies, webinars, lead magnets) and 21 more.
Forty-one main services, each with fifteen to twenty sub services. That covers the full brand and content function, from positioning through to production and reporting.
Yes. Plenty of clients start with a single project such as website copy or an email flow, then expand once they see how we work.
If your positioning or tone of voice is unclear, start with brand strategy and messaging. If those are settled and you need traffic and enquiries, start with SEO, AEO and GEO content.
We do. That is an ongoing retainer where we act as your entire brand and content team, covering strategy, calendar, production and reporting.
Yes. We work across Australia, New Zealand, the United Kingdom, Europe, North America, the Middle East, India, Singapore and South Africa, with content written for how each market searches.
Regularly. We work under your brand, to your process, with your client never needing to know we exist.
A short discovery call, then a written scope with a fixed price. No hourly guessing and no surprise invoices.
A single project. There is no forced retainer, although most clients move to one after the first piece of work lands.
Each main service page lists its sub services. You can commission one of them on its own, or bundle several into a programme.
Yes. High value service and country combinations get their own pages, so a buyer searching for a service in their market finds a page written for them.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.