Locations
We work with brands across nine core markets and beyond. Same standards everywhere, content written for how each market actually searches.
The short answer
The DRAFT ROOOM works globally, with dedicated coverage across Australia, New Zealand, the United Kingdom, Europe, the United States, Canada, the United Arab Emirates, India, Singapore and South Africa.
Australian buyers research hard before they enquire, and they can spot imported American copy in a line. Seasons run opposite to the northern hemisphere, so the retail peak sits across a hot Christmas and a January reset. Local proof, local spelling and clear pricing matter more here than volume.
A small market where reputation travels fast. Understated, honest messaging outperforms hype, and te reo Maori and local references are expected to be handled with care rather than decoration.
A crowded, competitive search market with sophisticated buyers. Understatement works. Advertising standards, GDPR and clear pricing all shape what you can say, and regional differences between London and the rest of the country are real.
Fifty markets in one, with huge search volume and equally huge competition. Bolder claims are normal, Spanish language content is often a growth lever, and state level regulation can change what a page is allowed to promise.
Bilingual by law in many contexts, so French Canadian content is a requirement rather than a nice extra in Quebec. Buyers lean conservative and value proof, and CASL keeps email marketing tightly consent based.
A fast moving, highly digital market with a large expatriate audience. Arabic and English content sit side by side, Ramadan reshapes the calendar, and premium positioning is expected rather than resisted.
Arabic first, with Vision 2030 reshaping whole categories. Local licensing, cultural review and mobile first behaviour all shape how content should be written and released.
A concentrated, high value market where a handful of decision makers shape whole categories. Bilingual Arabic and English content is standard, government and sport led investment drives demand, and credibility is built through relationships rather than reach.
Small in population, heavy in spend per head, and social first in a way few markets match. Instagram and WhatsApp carry commerce here, so content has to work as a message thread as much as a web page.
A quieter Gulf market that rewards patience and respectful tone. Tourism, logistics and energy lead the economy, and Arabic content carries weight well beyond the capital.
A regional finance and fintech hub with light regulation and an outward facing business culture. Content often has to speak to a Saudi and wider Gulf audience as much as a domestic one.
Enormous search volume, price sensitive comparison behaviour and a mobile first audience. English works for B2B and premium categories, while regional language content often unlocks the volume.
A manufacturing and export heavy economy with a rapidly digitising consumer base. Bengali content wins domestic attention, English wins buyers abroad, and most journeys happen on an entry level phone.
Tourism, tea, apparel and a growing IT services sector shape demand. Three languages sit side by side and English dominates commercial search, so clarity beats cleverness.
A regional headquarters market. Buyers are senior, time poor and often buying for several countries at once, so clarity and credibility beat volume every time.
A genuinely multilingual market where the same buyer switches languages by context. English carries most B2B search, Malay carries reach, and halal and cultural sensitivity shape claims.
Huge, young and social commerce led. Bahasa Indonesia is non negotiable for consumer reach, video outperforms text, and marketplace presence often matters more than a website.
One of the most English fluent and most social media active markets anywhere. Warm, conversational tone works, and outsourcing and services categories are unusually competitive.
Thai language content is essential for consumer reach, LINE is a primary channel, and tourism and hospitality set the tone for much of the commercial calendar.
Precision and politeness matter. Translated English rarely lands, buying cycles are long and consensus driven, and detail rich pages outperform short punchy ones.
A dense, fast moving finance and trade hub. Bilingual content is standard, decisions are quick, and credibility signals are read closely by professional buyers.
A small home market with a large multinational presence. Content often has to serve both a local audience and a European one written from Dublin.
Detail wins. German buyers read specifications, expect precise claims and are protected by strict competition and privacy law, so translated marketing fluff fails quickly.
French language content is expected, not optional, and language law backs that up. Style and craft carry real commercial weight here, and Paris behaves very differently from the regions.
Regional identity is strong, so Catalan, Basque and Galician audiences notice when they are treated as an afterthought. Warm, human tone works, and the summer calendar genuinely changes buying rhythms.
Design and craft credibility count for a lot, and Italian language content is essential outside a narrow B2B slice. The north and south behave like two different markets commercially.
Direct, low hype communication is the norm and English is widely accepted in B2B. Dutch buyers dislike padding, so short, specific and evidenced copy converts best.
Two language communities in one small country, so Dutch and French versions are usually both needed. Brussels adds an EU institutional audience with its own vocabulary.
High value, multilingual and quality obsessed. Buyers expect precision and privacy, price is rarely the objection, and four language regions each read differently.
Design led, sustainability conscious and highly digital. English is broadly understood but Swedish signals commitment, and overstated claims are met with suspicion.
A small, wealthy market with high digital adoption and strong expectations around sustainability and transparency. Energy, shipping and seafood shape a lot of B2B demand.
Plain speaking, design conscious and quick to dismiss corporate padding. Trust is built through specifics, and Danish language content still outperforms English for consumers.
Central Europe's largest market, with a fast growing ecommerce sector and strong local search competition. Polish language content is essential and price comparison behaviour is intense.
A growing tech and tourism market with a large international remote workforce. European Portuguese differs from Brazilian, and using the wrong one is noticed immediately.
A large, young, mobile heavy market bridging Europe and Asia. Turkish content is essential, inflation makes pricing communication delicate, and social commerce is strong.
Eleven official languages and a wide spread of buying power. English carries most commercial search, but tone, data cost and payment trust signals all change how a page should be built.
East Africa's commercial hub, with mobile money embedded in everyday buying. English dominates business search while Swahili adds warmth and reach in consumer campaigns.
A large Arabic speaking market with a young population and fast growing ecommerce. Egyptian Arabic carries cultural weight across the region, and video content travels furthest.
Latin America's biggest market, highly social, highly mobile and warm in tone. Brazilian Portuguese is mandatory, WhatsApp is a sales channel, and instalment pricing shapes offers.
A large Spanish speaking market closely tied to the United States economy. Mexican Spanish differs meaningfully from Iberian Spanish, and nearshoring is reshaping B2B demand.
Naver and Kakao shape discovery as much as Google, so content has to be built for a split search ecosystem. Mobile first design is assumed, brand aesthetics are judged instantly, and Korean language nuance decides whether a page is trusted.
One of the fastest growing digital economies in Asia, with young buyers who research on social video before they ever reach a website. Vietnamese language content wins locally while English carries export and outsourcing demand.
A hardware, semiconductor and manufacturing heavyweight with highly technical buyers. Traditional Chinese is essential, specification depth beats persuasion, and long term supplier relationships shape how content is judged.
A dense startup and deep tech market where founders sell globally from day one. English carries most B2B search, Hebrew carries local consumer demand, and buyers respond to direct, evidence led positioning.
German language content is expected, but Austrian usage and references differ from Germany and buyers notice when copy is simply reused. Mid sized family owned companies dominate, and they buy on trust and continuity.
A strong technology and manufacturing base with a rising services export sector. Seznam still matters alongside Google, and Czech language pages carry local trust that English only sites never earn.
Tourism, shipping and food export dominate commercial demand, and seasonality is extreme. Greek language content converts locally while English serves international buyers researching suppliers and destinations.
Understated, evidence led communication is the norm and overclaiming damages credibility fast. Technology, gaming and industrial design carry export demand, and English is widely accepted in B2B search.
A fast growing technology and outsourcing hub with competitive local search and low content saturation in many niches. Romanian language pages still win most commercial queries outside enterprise technology.
A creative and technology talent hub where Rioplatense Spanish is distinct enough that generic Latin American copy reads as imported. Pricing communication needs care given currency volatility.
One of the most stable and digitally mature markets in Latin America, with strong mining, wine and fintech sectors. Buyers are formal, comparison driven and expect clear commercial terms.
A rapidly growing digital market and a nearshoring favourite for North American companies. Colombian Spanish is widely used for regional campaigns, and social proof carries unusual weight in buying decisions.
Questions people ask
Short, direct answers to the questions we get asked most. If yours is not here, send it over and a real person replies within one business day.
We are a remote-first agency with specialists across multiple time zones, working with clients globally rather than from a single office.
Yes. Calls are booked inside your working day and everything else runs asynchronously in the client dashboard.
Always. Spelling, currency, idiom, seasonality and search behaviour all change by market, and the content changes with them.
We quote in your local currency where practical, including AUD, NZD, GBP, EUR, USD, AED, INR, SGD and ZAR.
Yes. One central strategy and voice, with local versions per market so nothing reads like a translation.
Yes, including city pages, Google Business Profile content, local schema and internal linking back to service hubs.
Regularly. We often sit alongside in-house teams spread across several markets.
It has not been. Workshops run well online, and written strategy is clearer than a whiteboard photograph.
Australia, New Zealand and the UK are our deepest markets, with strong experience across Europe, North America, the Middle East and India.
A market and search landscape review first, then a positioning and content plan built for that audience.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.