Locations
We work with brands across nine core markets and beyond. Same standards everywhere, content written for how each market actually searches.
The short answer
The DRAFT ROOOM works globally, with dedicated coverage across Australia, New Zealand, the United Kingdom, Europe, the United States, Canada, the United Arab Emirates, India, Singapore and South Africa.
Australian buyers research hard before they enquire, and they can spot imported American copy in a line. Seasons run opposite to the northern hemisphere, so the retail peak sits across a hot Christmas and a January reset. Local proof, local spelling and clear pricing matter more here than volume.
A small market where reputation travels fast. Understated, honest messaging outperforms hype, and te reo Maori and local references are expected to be handled with care rather than decoration.
A crowded, competitive search market with sophisticated buyers. Understatement works. Advertising standards, GDPR and clear pricing all shape what you can say, and regional differences between London and the rest of the country are real.
Fifty markets in one, with huge search volume and equally huge competition. Bolder claims are normal, Spanish language content is often a growth lever, and state level regulation can change what a page is allowed to promise.
Bilingual by law in many contexts, so French Canadian content is a requirement rather than a nice extra in Quebec. Buyers lean conservative and value proof, and CASL keeps email marketing tightly consent based.
A fast moving, highly digital market with a large expatriate audience. Arabic and English content sit side by side, Ramadan reshapes the calendar, and premium positioning is expected rather than resisted.
Arabic first, with Vision 2030 reshaping whole categories. Local licensing, cultural review and mobile first behaviour all shape how content should be written and released.
Enormous search volume, price sensitive comparison behaviour and a mobile first audience. English works for B2B and premium categories, while regional language content often unlocks the volume.
Eleven official languages and a wide spread of buying power. English carries most commercial search, but tone, data cost and payment trust signals all change how a page should be built.
A regional headquarters market. Buyers are senior, time poor and often buying for several countries at once, so clarity and credibility beat volume every time.
A small home market with a large multinational presence. Content often has to serve both a local audience and a European one written from Dublin.
Detail wins. German buyers read specifications, expect precise claims and are protected by strict competition and privacy law, so translated marketing fluff fails quickly.
We are a remote-first agency with specialists across multiple time zones, working with clients globally rather than from a single office.
Yes. Calls are booked inside your working day and everything else runs asynchronously in the client dashboard.
Always. Spelling, currency, idiom, seasonality and search behaviour all change by market, and the content changes with them.
We quote in your local currency where practical, including AUD, NZD, GBP, EUR, USD, AED, INR, SGD and ZAR.
Yes. One central strategy and voice, with local versions per market so nothing reads like a translation.
Yes, including city pages, Google Business Profile content, local schema and internal linking back to service hubs.
Regularly. We often sit alongside in-house teams spread across several markets.
It has not been. Workshops run well online, and written strategy is clearer than a whiteboard photograph.
Australia, New Zealand and the UK are our deepest markets, with strong experience across Europe, North America, the Middle East and India.
A market and search landscape review first, then a positioning and content plan built for that audience.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.