Marketing Collateral Content and Design
Capability Statement services
Need capability statement for a defined business goal? Tell us the audience, intended use and deadline. A specialist will help scope the right deliverable, review stages and price before work begins.
The short answer
Our capability statement service is available as a scoped project or ongoing engagement. We agree the outputs, who reviews them and the commercial terms in writing before assigning a specialist.
What you can brief us on
What People Ask Us For With Capability Statement
The most common briefs we take on for this deliverable, and what each one usually involves.
A defined scope with a fixed price, a dedicated specialist and an agreed delivery date. Best when you need capability statement done properly once, for a launch, a pitch or a page that matters.
A monthly retainer where capability statement is planned, produced, published and improved on a rhythm, measured against one agreed commercial metric rather than vanity numbers.
We audit what you have, keep what earns attention, rewrite what does not, and rebuild the structure so search engines and AI assistants can read it properly.
Strategy, briefs, editing and quality control so your team produces capability statement at a higher standard without hiring another specialist.
We deliver capability statement quietly behind your brand, to your template, with your client never seeing our name.
See how we deliver marketing collateral content and design →What Does Our Capability Statement Service Offer?
We offer capability statement as a scoped service inside our marketing collateral content and design practice. Tell us the intended outcome, format and deadline. We will agree the deliverables, review stages, price and ownership before work begins.
Process
How We Deliver It
- 1
Brief and scope
Day 1
We agree the goal, the audience and what good looks like for capability statement.
- 2
Strategy pass
Week 1
Positioning, key messages and the topics this deliverable needs to cover, agreed with you in writing.
- 3
Production
Week 2 to 3
A specialist develops the agreed deliverable and shares it at the review points in your scope.
- 4
Optimise
Ongoing
We hand over the final assets or recommendations and discuss follow-up work if useful.
Niche versions of this service
Capability Statement Built For Your Kind Of Business
The same discipline, shaped around a specific industry, business model or growth stage. Open the one that matches you.
Capability Statement for SaaS companies
Capability Statement shaped around how saas companies buy, search and make decisions.
12 min readCapability Statement for startups
Capability Statement shaped around how startups buy, search and make decisions.
13 min readCapability Statement for scaleups
Capability Statement shaped around how scaleups buy, search and make decisions.
13 min readCapability Statement for small businesses
Capability Statement shaped around how small businesses buy, search and make decisions.
14 min readCapability Statement for enterprise brands
Capability Statement shaped around how enterprise teams buy, search and make decisions.
8 min readCapability Statement for B2B companies
Capability Statement shaped around how b2b companies buy, search and make decisions.
11 min readCapability Statement for B2C brands
Capability Statement shaped around how b2c brands buy, search and make decisions.
8 min readCapability Statement for ecommerce brands
Capability Statement shaped around how ecommerce brands buy, search and make decisions.
14 min readCapability Statement for DTC brands
Capability Statement shaped around how dtc brands buy, search and make decisions.
8 min readCapability Statement for marketplaces
Capability Statement shaped around how marketplaces buy, search and make decisions.
10 min readCapability Statement for subscription businesses
Capability Statement shaped around how subscription businesses buy, search and make decisions.
14 min readCapability Statement for agencies
Capability Statement shaped around how agencies buy, search and make decisions.
13 min readFreelance services
Hire A Freelance Capability Statement Specialist From The DRAFT ROOOM
Hire a capability statement specialist through our agency for a defined project. These pages explain the brief, pricing options, approval process and how freelance delivery compares with an agency team.
Freelance Capability Statement
Freelance Capability Statement delivered by one dedicated specialist, with agency level review behind them.
10 min readCapability Statement freelancer
What a good Capability Statement freelancer does differently, and how to brief one.
11 min readFreelance Capability Statement specialist
A specialist rather than a generalist for Capability Statement, working solo on your account.
14 min readFreelance Capability Statement consultant
Advisory led freelance Capability Statement, with a written plan you can hand to anyone.
14 min readHire a Capability Statement freelancer
How to hire a Capability Statement freelancer without gambling on the first draft.
11 min readHire freelance Capability Statement
Scope, contract and onboarding when you hire freelance Capability Statement.
8 min readCapability Statement freelancer for hire
Availability, working style and lead times for our freelance Capability Statement service.
13 min readCapability Statement expert for hire
A senior Capability Statement expert available on short engagements.
9 min readBest freelance Capability Statement
A practical scorecard for judging the best freelance Capability Statement you can find.
8 min readTop Capability Statement freelancers
What separates top Capability Statement freelancers from cheap availability.
9 min readFind a Capability Statement freelancer
Where to look for a Capability Statement freelancer, and the shortlist questions that matter.
11 min readCapability Statement freelancer near me
Local and remote options for Capability Statement freelance support.
12 min readExplore
Every Capability Statement Page We Have Built
Practical pages on scope, pricing, formats, industries, business types and markets. Search for what you need and open the one written for it.
439 pages
Capability Statement for SaaS companies
Capability Statement shaped around how saas companies buy, search and make decisions.
12 min readCapability Statement for startups
Capability Statement shaped around how startups buy, search and make decisions.
13 min readCapability Statement for scaleups
Capability Statement shaped around how scaleups buy, search and make decisions.
13 min readCapability Statement for small businesses
Capability Statement shaped around how small businesses buy, search and make decisions.
14 min readCapability Statement for enterprise brands
Capability Statement shaped around how enterprise teams buy, search and make decisions.
8 min readCapability Statement for B2B companies
Capability Statement shaped around how b2b companies buy, search and make decisions.
11 min readCapability Statement for B2C brands
Capability Statement shaped around how b2c brands buy, search and make decisions.
8 min readCapability Statement for ecommerce brands
Capability Statement shaped around how ecommerce brands buy, search and make decisions.
14 min readCapability Statement for DTC brands
Capability Statement shaped around how dtc brands buy, search and make decisions.
8 min readCapability Statement for marketplaces
Capability Statement shaped around how marketplaces buy, search and make decisions.
10 min readCapability Statement for subscription businesses
Capability Statement shaped around how subscription businesses buy, search and make decisions.
14 min readCapability Statement for agencies
Capability Statement shaped around how agencies buy, search and make decisions.
13 min readCapability Statement for consultancies
Capability Statement shaped around how consultancies buy, search and make decisions.
11 min readCapability Statement for professional services firms
Capability Statement shaped around how professional services buy, search and make decisions.
11 min readCapability Statement for nonprofits
Capability Statement shaped around how nonprofits buy, search and make decisions.
8 min readCapability Statement for personal brands
Capability Statement shaped around how personal brands buy, search and make decisions.
13 min readCapability Statement for founders
Capability Statement shaped around how founders buy, search and make decisions.
13 min readCapability Statement for marketing managers
Capability Statement shaped around how marketing managers buy, search and make decisions.
9 min readCapability Statement for CMOs
Capability Statement shaped around how cmos buy, search and make decisions.
9 min readCapability Statement for in house marketing teams
Capability Statement shaped around how in house teams buy, search and make decisions.
8 min readCapability Statement for sales enablement
Capability Statement shaped around how sales enablement buy, search and make decisions.
14 min readCapability Statement for product marketing teams
Capability Statement shaped around how product marketing buy, search and make decisions.
14 min readCapability Statement for demand generation
Capability Statement shaped around how demand generation buy, search and make decisions.
8 min readCapability Statement for lead generation
Capability Statement shaped around how lead generation buy, search and make decisions.
13 min readBy market
Capability Statement In Your Market
Every market page carries local spelling, currency, seasonality and proof.
Capability Statement In Australia
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Open this market →Capability Statement In New Zealand
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Open this market →Capability Statement In United Kingdom
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Open this market →Capability Statement In United States
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Open this market →Capability Statement In Canada
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Open this market →Capability Statement In United Arab Emirates
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Open this market →Capability Statement In Saudi Arabia
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Open this market →Capability Statement In Qatar
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Open this market →Capability Statement In Kuwait
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Open this market →Capability Statement In Oman
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Open this market →Capability Statement In Bahrain
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Open this market →Capability Statement In India
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Open this market →Capability Statement In Bangladesh
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Open this market →Capability Statement In Sri Lanka
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Open this market →Capability Statement In Singapore
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Open this market →Capability Statement In Malaysia
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Open this market →Capability Statement In Indonesia
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Open this market →Capability Statement In Philippines
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Open this market →Capability Statement In Thailand
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Open this market →Capability Statement In Japan
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Open this market →Capability Statement In Hong Kong
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Open this market →Capability Statement In Ireland
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Open this market →Capability Statement In Luxembourg
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Open this market →Capability Statement In Germany
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Open this market →Capability Statement In France
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Open this market →Capability Statement In Spain
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Open this market →Capability Statement In Italy
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Open this market →Capability Statement In Netherlands
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Open this market →Capability Statement In Belgium
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Open this market →Capability Statement In Switzerland
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Open this market →Capability Statement In Sweden
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Open this market →Capability Statement In Norway
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Open this market →Capability Statement In Denmark
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Open this market →Capability Statement In Poland
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Open this market →Capability Statement In Portugal
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Open this market →Capability Statement In Turkey
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Open this market →Capability Statement In South Africa
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Open this market →Capability Statement In Kenya
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Open this market →Capability Statement In Egypt
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Open this market →Capability Statement In Brazil
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Open this market →Capability Statement In Mexico
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Open this market →Capability Statement In South Korea
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Open this market →Capability Statement In Vietnam
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Open this market →Capability Statement In Taiwan
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Open this market →Capability Statement In Israel
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Open this market →Capability Statement In Austria
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Open this market →Capability Statement In Czechia
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Open this market →Capability Statement In Greece
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Open this market →Capability Statement In Finland
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Open this market →Capability Statement In Romania
Quoted in RON
Open this market →Capability Statement In Argentina
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Open this market →Capability Statement In Chile
Quoted in CLP
Open this market →Capability Statement In Colombia
Quoted in COP
Open this market →By industry
Capability Statement By Sector
Capability Statement For E-commerce
Product pages, category copy and email flows that turn browsers into repeat buyers.
See this industry →Capability Statement For Retail
Seasonal campaigns and in-store to online storytelling that keeps footfall and carts moving.
See this industry →Capability Statement For Fashion
Collection launches, lookbook copy and social content with a voice people follow.
See this industry →Capability Statement For Beauty and Skincare
Claims-safe product copy, routine education and founder-led content that builds trust.
See this industry →Capability Statement For Health and Wellness
Evidence-led content that reassures without overclaiming.
See this industry →Capability Statement For Food and Beverage
Menus, packaging, provenance stories and campaigns that make people hungry.
See this industry →Capability Statement For Drinks and Alcohol
Age-gated, compliance-aware brand and campaign work across on and off trade.
See this industry →Capability Statement For Hospitality
Booking-driven web copy, local SEO and guest communication that fills rooms and tables.
See this industry →Capability Statement For Travel
Destination content, itineraries and seasonal demand planning across markets.
See this industry →Capability Statement For Technology
Complex products explained plainly, for buyers and for the people who sign off.
See this industry →Capability Statement For SaaS
Full funnel content, comparison pages and lifecycle copy tied to activation and retention.
See this industry →Capability Statement For Fintech
Regulated messaging that still sounds human, from onboarding to investor updates.
See this industry →Capability Statement For Finance
Trust-first content for advisers, lenders and wealth brands.
See this industry →Capability Statement For Insurance
Policy clarity, comparison content and claims communication people can follow.
See this industry →Capability Statement For Real Estate
Location pages, development launches and agent content that ranks locally.
See this industry →Capability Statement For Construction
Capability statements, project stories and bid content that wins work.
See this industry →Capability Statement For Manufacturing
Technical specification content translated for procurement and end users.
See this industry →Capability Statement For Automotive
Model launches, dealer content and aftersales communication.
See this industry →Capability Statement For Clean Energy and EV
Category education, incentive explainers and installer-facing content.
See this industry →Capability Statement For Healthcare
Patient-facing clarity and clinician-facing credibility, reviewed properly.
See this industry →Capability Statement For Pharma
Compliant content with claims substantiation and sourcing built in.
See this industry →Capability Statement For Fitness
Membership, programme and community content that keeps people showing up.
See this industry →Capability Statement For Education and EdTech
Course pages, enrolment campaigns and parent or learner communication.
See this industry →Capability Statement For Legal
Practice area pages, thought leadership and enquiry-generating local content.
See this industry →Capability Statement For Professional Services
Positioning and proof for firms selling expertise.
See this industry →Capability Statement For Consulting
Point-of-view content that makes a partner the obvious call.
See this industry →Capability Statement For Accounting
Seasonal, regulation-aware content that brings in the right clients.
See this industry →Capability Statement For HR and Recruitment
Employer brand, job content and candidate journeys that convert.
See this industry →Capability Statement For Logistics
Service pages, route and capability content for shippers and partners.
See this industry →Capability Statement For Marketing
White label content and strategy for agencies under pressure.
See this industry →Capability Statement For Media and Entertainment
Audience growth content across editorial, social and audio.
See this industry →Capability Statement For Gaming
Launch beats, community content and creator partnerships.
See this industry →Capability Statement For Events
Speaker, sponsor and attendee content across the full event cycle.
See this industry →Capability Statement For Nonprofit
Cause storytelling, donor journeys and impact reporting.
See this industry →Capability Statement For Government
Plain-language public information with accessibility built in.
See this industry →Capability Statement For AI and Emerging Tech
Explainers and trust content for categories buyers are still learning.
See this industry →Capability Statement For Web3 and Crypto
Risk-aware project content, whitepapers and community communication.
See this industry →Capability Statement For Cybersecurity
Threat education and buyer content that respects a technical audience.
See this industry →Capability Statement For Home and Garden
Seasonal demand content and product storytelling.
See this industry →Capability Statement For Interior Design
Portfolio, project and service content with a distinct voice.
See this industry →Capability Statement For Pets
Owner-first education and product content with genuine warmth.
See this industry →Capability Statement For Parenting
Sensitive, useful content that earns a place in a busy day.
See this industry →Capability Statement For Jewellery and Luxury
Restrained, considered copy that protects a premium position.
See this industry →Capability Statement For Restaurants and Cafes
Local SEO, menu writing and neighbourhood campaigns.
See this industry →Capability Statement For B2B Services
Sales enablement, case studies and demand content for long cycles.
See this industry →Capability Statement For Supplements
Compliance-aware claims, education and subscription content.
See this industry →Capability Statement For Salons and Spas
Booking-led local content and treatment pages that convert.
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Other Deliverables Under Marketing Collateral Content and Design
Questions people ask
Frequently asked questions about capability statement
Short, direct answers to the questions we get asked most. If yours is not here, send it over and a real person replies within one business day.
What is included in capability statement?
We agree the brief, deliverables, review criteria and timeline for capability statement before work begins. A specialist carries out the work, with feedback and revisions agreed in the scope.
How is capability statement priced?
Fixed price per project, monthly retainer, hourly for advisory, or white label. Quoted in your currency after a fifteen minute scoping call.
How long does it take?
Most first deliverables land inside three to four weeks from an agreed brief.
Do you deliver capability statement in our country?
Yes. We deliver across 53 core markets with local spelling, examples and search behaviour.
Is this optimised for AI search?
When the deliverable is published content, we plan its structure and discoverability for relevant searches. Design, research and advisory deliverables are scoped against their own goals rather than promising search rankings.
Can this be part of a bigger programme?
Yes. It sits inside marketing collateral content and design and links into your wider content system rather than arriving as a stray file.
Who owns the work?
You do, in full, once invoices are settled.
How do we start?
Email hello@draftrooom.com or schedule a free fifteen minute call. We reply within one hour during working hours, and always within two.
Let's build a brand your audience remembers.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.