Hiring a content strategist who is actually based in Edmonton changes the work in ways an offshore hire cannot copy. Bilingual by law in many contexts, so French Canadian content is a requirement rather than a nice extra in Quebec. Buyers lean conservative and value proof, and CASL keeps email marketing tightly consent based.
Practically, that means your content strategist writes in the spelling, currency and legal conventions used across Canada, references Edmonton and wider Alberta accurately, works inside your hours so a question does not cost a day, and quotes in CAD. Languages on the bench for this market: English, French.