Florence, Italy
Copy built on an offer, a promise and a measurable response. Our Florence bench is made up of specialists who live and work in Tuscany, write in the spelling and register buyers here expect, and already know the sectors that drive the local economy. You brief once, we match you with a named direct response copywriter, and every deliverable is edited before it reaches you.
The short answer
You can hire a vetted freelance direct response copywriter in Florence through The DRAFT ROOOM. We hold a bench of native Italian specialists working in Florence business hours, briefed by email, reviewed by a senior editor and invoiced in one place. Engagements start from USD 950 and quotes can be issued in EUR. Terms are 50 per cent upfront and 50 per cent on delivery.
At a glance
Copy built on an offer, a promise and a measurable response. Copywriters hired against a number: sign ups, demos, carts recovered, revenue per send.
The bench
First name and surname initial only, because every specialist is contracted to us and their client work stays confidential. Email us and we introduce you by name.
8 years experience, Florence
Direct Response Copywriter based in Florence
Sectors: education and training and manufacturing and industrial
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, overlaps with European and US hours
Email to connect with Giulia L. →18 years experience, Florence
Direct Response Copywriter based in Florence
Sectors: financial services and fintech
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, taking two new briefs this month
Email to connect with Matteo R. →6 years experience, Florence
Direct Response Copywriter based in Florence
Sectors: health, wellbeing and clinics and ecommerce and consumer brands
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, taking two new briefs this month
Email to connect with Chiara B. →9 years experience, Florence
Direct Response Copywriter based in Florence
Sectors: property and construction and B2B software and platforms
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available from next week, one retainer slot open
Email to connect with Lorenzo H. →17 years experience, Florence
Direct Response Copywriter based in Florence
Sectors: B2B software and platforms and ecommerce and consumer brands
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, taking two new briefs this month
Email to connect with Francesca O. →Local fit
Hiring a direct response copywriter who is actually based in Florence changes the work in ways an offshore hire cannot copy. Design and craft credibility count for a lot, and Italian language content is essential outside a narrow B2B slice. The north and south behave like two different markets commercially.
Practically, that means your direct response copywriter writes in the spelling, currency and legal conventions used across Italy, references Florence and wider Tuscany accurately, works inside your hours so a question does not cost a day, and quotes in EUR. Languages on the bench for this market: Italian, English.
Related hiring searches
Explore project types, costs, local fit and ways to work with a specialist.
Terms and trust
Plain terms, written down before you commit to anything.
You are a client of The DRAFT ROOOM, not the personal client of the specialist. The contract, the invoice, the confidentiality agreement and the copyright assignment all sit with us.
If a specialist becomes unavailable for any reason, including leaving our bench, we reassign a peer level specialist from the same market and the same discipline at no extra cost. Your brief, your voice guide and your work in progress stay with us, so nothing restarts.
Project work is 50 per cent on acceptance of the scope and 50 per cent on final delivery. Retainers are 50 per cent before the month starts and 50 per cent at the end of that month.
Full commercial copyright transfers to you on final payment. Every specialist has signed a confidentiality agreement and an intellectual property assignment with us before taking a single brief.
Every deliverable is reviewed by a senior Draft ROOOM editor against your brief and your voice guide before it reaches you. Two rounds of revision are included as standard.
Process
Email first from brief to final file. Nothing here needs a meeting.
Step 1
Use the form on this page or write to us directly. Tell us the deliverable, the volume, the deadline and any budget range. No call is needed at any point.
Step 2
You receive a named specialist, their relevant background, a fixed price and a delivery date. If the match is not right, say so and we send an alternative.
Step 3
A short written scope covers deliverables, revisions and dates. Work starts once the deposit clears.
Step 4
Drafts come by email or into your client dashboard, already reviewed by a senior editor. You reply with comments in the same thread.
Step 5
You receive final files, full copyright and, for ongoing work, next month's plan.
Related specialisms
Persuasive writing across web, ads and email, measured against a conversion number.
Open specialism →Full site copy that survives the jump from homepage to pricing to checkout.
Open specialism →Single purpose pages written for one campaign and one action.
Open specialism →Long form pages carrying the whole argument for a high ticket offer.
Open specialism →Lifecycle and campaign email written for revenue per send.
Open specialism →Paid copy for search, social and display that keeps cost per acquisition down.
Open specialism →Product and category copy written to be bought from, not just read.
Open specialism →Catalogue copy at volume with consistent structure and accurate specifications.
Open specialism →Other cities
Prefer to write directly? Email hello@draftrooom.com. You can also browse every specialism in Florence.
Questions people ask
Short, direct answers to the questions we get asked most. If yours is not here, send it over and a real person replies within one business day.
Send the brief and you receive a named, matched specialist with a fixed price and a delivery date within one business day. Most Florence engagements start within three working days of the scope being agreed.
Lead level engagements start from USD 950 and we can quote in EUR. Subject matter leads and strategists trusted with named and regulated work. Price depends on volume, research depth and turnaround, and you always get the number in writing before anything starts.
Yes. Everyone presented for Florence lives and works in the market, writes in the local register and works in local business hours. We publish a first name and surname initial only, because our bench is contracted to us and their client work is confidential.
You are a client of The DRAFT ROOOM, not the personal client of the specialist. The contract, the invoice, the confidentiality agreement and the copyright assignment all sit with us. Full commercial copyright transfers to you on final payment. Every specialist has signed a confidentiality agreement and an intellectual property assignment with us before taking a single brief.
If a specialist becomes unavailable for any reason, including leaving our bench, we reassign a peer level specialist from the same market and the same discipline at no extra cost. Your brief, your voice guide and your work in progress stay with us, so nothing restarts.
Project work is 50 per cent on acceptance of the scope and 50 per cent on final delivery. Retainers are 50 per cent before the month starts and 50 per cent at the end of that month. Invoices are issued by The DRAFT ROOOM and can be paid by bank transfer or card.
No. This bench runs email first by design. Briefs, questions, drafts and approvals all happen in writing, which keeps a clear record and suits teams across time zones. Write to hello@draftrooom.com whenever you prefer a human reply.
Typical deliverables include Sales letters, Advertorials, VSL scripts, Promotional emails. If what you need is not on that list, describe it in the brief and we will confirm whether the Florence bench covers it.