Florence, Italy
City and neighbourhood visibility for businesses with a physical catchment. Our Florence bench is made up of specialists who live and work in Tuscany, write in the spelling and register buyers here expect, and already know the sectors that drive the local economy. You brief once, we match you with a named local SEO specialist, and every deliverable is edited before it reaches you.
The short answer
You can hire a vetted freelance local SEO specialist in Florence through The DRAFT ROOOM. We hold a bench of native Italian specialists working in Florence business hours, briefed by email, reviewed by a senior editor and invoiced in one place. Engagements start from USD 480 and quotes can be issued in EUR. Terms are 50 per cent upfront and 50 per cent on delivery.
At a glance
City and neighbourhood visibility for businesses with a physical catchment. Specialists who make pages findable in classic search and quotable inside AI answers.
The bench
First name and surname initial only, because every specialist is contracted to us and their client work stays confidential. Email us and we introduce you by name.
9 years experience, Florence
Local SEO Specialist based in Florence
Sectors: energy, climate and utilities and financial services and fintech
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, overlaps with European and US hours
Email to connect with Lorenzo V. →6 years experience, Florence
Local SEO Specialist based in Florence
Sectors: professional services and health, wellbeing and clinics
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, overlaps with European and US hours
Email to connect with Francesca P. →18 years experience, Florence
Local SEO Specialist based in Florence
Sectors: education and training and property and construction
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, overlaps with European and US hours
Email to connect with Alessandro L. →16 years experience, Florence
Local SEO Specialist based in Florence
Sectors: education and training and manufacturing and industrial
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, overlaps with European and US hours
Email to connect with Sofia H. →18 years experience, Florence
Local SEO Specialist based in Florence
Sectors: ecommerce and consumer brands and education and training
Works in: Italian, English
Identity verifiedNDA on fileEditor reviewed
Available now, taking two new briefs this month
Email to connect with Davide B. →Local fit
Hiring a local SEO specialist who is actually based in Florence changes the work in ways an offshore hire cannot copy. Design and craft credibility count for a lot, and Italian language content is essential outside a narrow B2B slice. The north and south behave like two different markets commercially.
Practically, that means your local SEO specialist writes in the spelling, currency and legal conventions used across Italy, references Florence and wider Tuscany accurately, works inside your hours so a question does not cost a day, and quotes in EUR. Languages on the bench for this market: Italian, English.
Related hiring searches
Explore project types, costs, local fit and ways to work with a specialist.
Terms and trust
Plain terms, written down before you commit to anything.
You are a client of The DRAFT ROOOM, not the personal client of the specialist. The contract, the invoice, the confidentiality agreement and the copyright assignment all sit with us.
If a specialist becomes unavailable for any reason, including leaving our bench, we reassign a peer level specialist from the same market and the same discipline at no extra cost. Your brief, your voice guide and your work in progress stay with us, so nothing restarts.
Project work is 50 per cent on acceptance of the scope and 50 per cent on final delivery. Retainers are 50 per cent before the month starts and 50 per cent at the end of that month.
Full commercial copyright transfers to you on final payment. Every specialist has signed a confidentiality agreement and an intellectual property assignment with us before taking a single brief.
Every deliverable is reviewed by a senior Draft ROOOM editor against your brief and your voice guide before it reaches you. Two rounds of revision are included as standard.
Process
Email first from brief to final file. Nothing here needs a meeting.
Step 1
Use the form on this page or write to us directly. Tell us the deliverable, the volume, the deadline and any budget range. No call is needed at any point.
Step 2
You receive a named specialist, their relevant background, a fixed price and a delivery date. If the match is not right, say so and we send an alternative.
Step 3
A short written scope covers deliverables, revisions and dates. Work starts once the deposit clears.
Step 4
Drafts come by email or into your client dashboard, already reviewed by a senior editor. You reply with comments in the same thread.
Step 5
You receive final files, full copyright and, for ongoing work, next month's plan.
Related specialisms
Writing built around search intent, not just a keyword list.
Open specialism →Owns the plan behind the pages: keywords, structure, priority and reporting.
Open specialism →Fixes what stops good pages from being crawled and indexed.
Open specialism →Rewrites live pages so they earn the ranking the content deserves.
Open specialism →Finds the phrases worth writing for and the ones that waste budget.
Open specialism →Decides what to keep, merge, rewrite or retire.
Open specialism →Structures pages so answer engines can lift a clean, correct answer.
Open specialism →Generative engine optimisation: getting cited inside AI generated answers.
Open specialism →Other cities
Prefer to write directly? Email hello@draftrooom.com. You can also browse every specialism in Florence.
Questions people ask
Short, direct answers to the questions we get asked most. If yours is not here, send it over and a real person replies within one business day.
Send the brief and you receive a named, matched specialist with a fixed price and a delivery date within one business day. Most Florence engagements start within three working days of the scope being agreed.
Senior level engagements start from USD 480 and we can quote in EUR. Independent specialists who shape the brief as well as deliver it. Price depends on volume, research depth and turnaround, and you always get the number in writing before anything starts.
Yes. Everyone presented for Florence lives and works in the market, writes in the local register and works in local business hours. We publish a first name and surname initial only, because our bench is contracted to us and their client work is confidential.
You are a client of The DRAFT ROOOM, not the personal client of the specialist. The contract, the invoice, the confidentiality agreement and the copyright assignment all sit with us. Full commercial copyright transfers to you on final payment. Every specialist has signed a confidentiality agreement and an intellectual property assignment with us before taking a single brief.
If a specialist becomes unavailable for any reason, including leaving our bench, we reassign a peer level specialist from the same market and the same discipline at no extra cost. Your brief, your voice guide and your work in progress stay with us, so nothing restarts.
Project work is 50 per cent on acceptance of the scope and 50 per cent on final delivery. Retainers are 50 per cent before the month starts and 50 per cent at the end of that month. Invoices are issued by The DRAFT ROOOM and can be paid by bank transfer or card.
No. This bench runs email first by design. Briefs, questions, drafts and approvals all happen in writing, which keeps a clear record and suits teams across time zones. Write to hello@draftrooom.com whenever you prefer a human reply.
Typical deliverables include Local landing pages, Business profile copy, Citation consistency, Review response copy. If what you need is not on that list, describe it in the brief and we will confirm whether the Florence bench covers it.