Hiring a brand copywriter who is actually based in Jeonju changes the work in ways an offshore hire cannot copy. Naver and Kakao shape discovery as much as Google, so content has to be built for a split search ecosystem. Mobile first design is assumed, brand aesthetics are judged instantly, and Korean language nuance decides whether a page is trusted.
Practically, that means your brand copywriter writes in the spelling, currency and legal conventions used across South Korea, references Jeonju and wider North Jeolla accurately, works inside your hours so a question does not cost a day, and quotes in KRW. Languages on the bench for this market: Korean, English.