Hiring a brand strategist who is actually based in Hai Phong changes the work in ways an offshore hire cannot copy. One of the fastest growing digital economies in Asia, with young buyers who research on social video before they ever reach a website. Vietnamese language content wins locally while English carries export and outsourcing demand.
Practically, that means your brand strategist writes in the spelling, currency and legal conventions used across Vietnam, references Hai Phong and wider Northern Vietnam accurately, works inside your hours so a question does not cost a day, and quotes in VND. Languages on the bench for this market: Vietnamese, English.