Content Marketing
Commerce Content for Business Insider
Creating research-driven commerce content that helped readers make informed purchasing decisions through trusted editorial recommendations.
Overview
Working through Advon Commerce, we contributed commerce-focused editorial content for Business Insider, one of the world's most recognised digital publications. The work involved producing buying guides, product recommendations and comparison-based articles that balanced editorial integrity with affiliate commerce objectives.
Rather than writing promotional content, every article focused on answering reader questions with practical, well-researched advice supported by structured comparisons and clear explanations.
The challenge
Readers expect Business Insider recommendations to be objective, informative and trustworthy.
Every article needed to satisfy editorial standards while remaining optimised for search intent and commerce performance.
What we delivered
- Buying guides
- Product comparisons
- Product recommendations
- Editorial commerce articles
- SEO optimisation
- Product research
- Consumer education
- Evergreen content
Our approach
Every article began with extensive research into products, customer reviews, specifications and market trends before being structured around real buyer questions. AI-assisted research accelerated information gathering while experienced editors ensured factual accuracy, readability and editorial quality.
Results and highlights
Produced editorial commerce content for Business Insider.
Created search-focused buying guides.
Simplified complex purchasing decisions.
Balanced editorial standards with commerce objectives.
Delivered evergreen content built for long-term organic performance.
Why this project matters
Writing for a globally recognised publisher demonstrates the ability to produce authoritative editorial content that prioritises reader trust while supporting commercial objectives.
Could we do this for you?
If your brand has the same problem, the answer is almost always yes, and the shape of the work would be scoped to your catalogue, your market and your budget rather than copied from here. Email hello@draftrooom.com, start a chat, or schedule a free call. We reply within one hour during working hours, and always within two.
Frequently asked questions about this content marketing project
What did The DRAFT ROOOM do for Business Insider?
Creating research-driven commerce content that helped readers make informed purchasing decisions through trusted editorial recommendations.
What was the biggest challenge on this project?
Readers expect Business Insider recommendations to be objective, informative and trustworthy.
What was delivered?
Deliverables included buying guides, product comparisons, product recommendations, editorial commerce articles, seo optimisation, product research.
What were the results?
Produced editorial commerce content for Business Insider.
Can you do this kind of content marketing work for us?
Yes. This is a service we run continuously. Tell us your category and goal and we will scope it in writing with a fixed price. We reply within one hour during working hours, and always within two.
Let's build a brand your audience remembers.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.