Campaigns
Just Wines: Black Friday & Cyber Monday Campaign Strategy
Planning one of the retail calendar's biggest sales events through coordinated messaging across email, website, product pages and customer communications.
Overview
Black Friday and Cyber Monday represent one of the busiest trading periods for online retailers. Working with Just Wines, we developed campaign messaging across website banners, promotional landing pages, email campaigns, product merchandising and loyalty communications to support high-volume retail activity.
The campaigns balanced urgency, exclusivity and value while maintaining a premium brand experience.
The challenge
Customers receive hundreds of promotional emails during Black Friday.
The challenge was creating distinctive messaging that stood out in crowded inboxes while clearly communicating complex offers across multiple channels.
What we delivered
- Campaign strategy
- Website banners
- Landing pages
- Promotional emails
- Subject lines
- Offer messaging
- Product merchandising
- Loyalty campaigns
- Countdown campaigns
- Customer communications
Our approach
Campaign messaging was built around clear customer value rather than discount percentages alone. Every touchpoint maintained consistent messaging from inbox to checkout, helping customers quickly understand the offer.
Results and highlights
Managed major retail campaigns.
Coordinated multiple marketing channels.
Maintained consistent campaign messaging.
Supported high-volume ecommerce activity.
Strengthened promotional storytelling.
Why this project matters
Black Friday campaigns demand precision, speed and consistency. This project demonstrates the ability to execute large-scale retail campaigns across every major customer touchpoint.
Could we do this for you?
If your brand has the same problem, the answer is almost always yes, and the shape of the work would be scoped to your catalogue, your market and your budget rather than copied from here. Email hello@draftrooom.com, start a chat, or schedule a free call. We reply within one hour during working hours, and always within two.
Frequently asked questions about this campaigns project
What did The DRAFT ROOOM do for Just Wines?
Planning one of the retail calendar's biggest sales events through coordinated messaging across email, website, product pages and customer communications.
What was the biggest challenge on this project?
Customers receive hundreds of promotional emails during Black Friday.
What was delivered?
Deliverables included campaign strategy, website banners, landing pages, promotional emails, subject lines, offer messaging.
What were the results?
Managed major retail campaigns.
Can you do this kind of campaigns work for us?
Yes. This is a service we run continuously. Tell us your category and goal and we will scope it in writing with a fixed price. We reply within one hour during working hours, and always within two.
Let's build a brand your audience remembers.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.