PR & Communications
Just Wines: PR Content & Digital Newsroom Strategy
Developing newsroom-ready content that supported product launches, seasonal campaigns and company announcements while strengthening brand authority.
Overview
Alongside ecommerce marketing, we developed editorial-style communications for Just Wines covering new launches, seasonal collections, gifting campaigns and company announcements.
Every release balanced commercial objectives with genuine news value, making the content suitable for media outreach, digital publications and brand communications.
The challenge
Corporate announcements often become overly promotional.
The challenge was writing credible, journalistic content that journalists, partners and customers could all engage with while maintaining the company's voice.
What we delivered
- Press releases
- Product launch announcements
- Seasonal campaign announcements
- Company news
- Founder messaging
- Media-ready articles
- Brand communications
- Editorial content
Our approach
Every announcement followed a newsroom structure with clear headlines, factual storytelling and supporting context rather than marketing-heavy language.
Results and highlights
Produced newsroom-style communications.
Supported seasonal launches.
Strengthened brand authority.
Maintained journalistic tone.
Expanded content beyond ecommerce.
Why this project matters
Strong brands communicate beyond advertising. This project demonstrates the ability to create credible public-facing communications that strengthen reputation and authority.
Could we do this for you?
If your brand has the same problem, the answer is almost always yes, and the shape of the work would be scoped to your catalogue, your market and your budget rather than copied from here. Email hello@draftrooom.com, start a chat, or schedule a free call. We reply within one hour during working hours, and always within two.
Frequently asked questions about this pr & communications project
What did The DRAFT ROOOM do for Just Wines?
Developing newsroom-ready content that supported product launches, seasonal campaigns and company announcements while strengthening brand authority.
What was the biggest challenge on this project?
Corporate announcements often become overly promotional.
What was delivered?
Deliverables included press releases, product launch announcements, seasonal campaign announcements, company news, founder messaging, media-ready articles.
What were the results?
Produced newsroom-style communications.
Can you do this kind of pr & communications work for us?
Yes. This is a service we run continuously. Tell us your category and goal and we will scope it in writing with a fixed price. We reply within one hour during working hours, and always within two.
Let's build a brand your audience remembers.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.