Ecommerce Content
Product Catalogue Enrichment for Instamart
Enhancing marketplace product information through structured, accurate and customer-friendly content at scale.
Overview
Working on product catalogue enrichment for Instamart involved improving listing quality across a large catalogue of consumer products. The focus was on making product information more complete, easier to understand and better structured for both customers and marketplace systems.
The challenge
Large product catalogues often contain inconsistent supplier information, incomplete attributes and varying content quality. The objective was to standardise listings while maintaining factual accuracy and improving the overall shopping experience.
What we delivered
- Product content enrichment
- Product descriptions
- Product attributes
- Feature optimisation
- Product specifications
- Marketplace formatting
- Content quality assurance
- Catalogue standardisation
Our approach
Every listing was reviewed against marketplace standards before being enriched with structured product information. AI-assisted workflows supported production efficiency while human review ensured consistency and quality.
Results and highlights
Worked across high-volume product catalogues.
Improved listing consistency.
Enhanced product discoverability.
Standardised product information.
Supported marketplace quality initiatives.
Why this project matters
Enterprise marketplaces rely on accurate product information at scale. This project demonstrates experience managing large product catalogues while balancing efficiency, quality and customer experience.
Could we do this for you?
If your brand has the same problem, the answer is almost always yes, and the shape of the work would be scoped to your catalogue, your market and your budget rather than copied from here. Email hello@draftrooom.com, start a chat, or schedule a free call. We reply within one hour during working hours, and always within two.
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Frequently asked questions about this ecommerce content project
What did The DRAFT ROOOM do for Instamart?
Enhancing marketplace product information through structured, accurate and customer-friendly content at scale.
What was the biggest challenge on this project?
Large product catalogues often contain inconsistent supplier information, incomplete attributes and varying content quality. The objective was to standardise listings while maintaining factual accuracy and improving the overall shopping experience.
What was delivered?
Deliverables included product content enrichment, product descriptions, product attributes, feature optimisation, product specifications, marketplace formatting.
What were the results?
Worked across high-volume product catalogues.
Can you do this kind of ecommerce content work for us?
Yes. This is a service we run continuously. Tell us your category and goal and we will scope it in writing with a fixed price. We reply within one hour during working hours, and always within two.
Let's build a brand your audience remembers.
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.