Bilbao, Spain
Brand & Content Marketing Services in Bilbao
We work with businesses across Bilbao and wider Basque Country, from local operators to national brands headquartered here. Content is written for how Bilbao buyers search, compare and decide.
The short answer
The DRAFT ROOOM provides brand and content marketing services in Bilbao: brand strategy, SEO and AEO content, website copywriting, email, social and video. We work remotely inside Bilbao business hours and quote in EUR.
Local insight
Brand & Content Marketing Services in Bilbao, Explained
What changes here versus the rest of Spain, and what we do about it.
Bilbao has its own competitive density, its own dominant sectors and its own way of searching. Some categories here are fiercely contested and won on trust signals and depth of content; others are still wide open, where a handful of well-structured pages can own the results within a quarter. We work out which one you are in before proposing anything.
Local intent matters. Buyers in Bilbao search with neighbourhood, district and suburb names attached, they compare shortlists before they enquire, and they increasingly ask AI assistants for a recommendation rather than scrolling. So we build location content that names the areas you actually serve, answers the questions people ask out loud, and carries the schema and internal linking that ties Bilbao pages back to the main service hubs.
Services
How we help Bilbao businesses
Every service is available in Bilbao, delivered remotely by the specialist best suited to your category.
Content Marketing and Content Writing in Bilbao
SEO blog writing, Long form articles and guides, Pillar pages and topic clusters
Open service →SEO, AEO and GEO Content in Bilbao
Keyword research and mapping, Search intent analysis, On page SEO copy
Open service →Brand Strategy and Messaging in Bilbao
Brand positioning, Brand voice and tone of voice guides, Messaging frameworks
Open service →Copywriting and Conversion Copy in Bilbao
Direct response copy, Sales pages and long form sales letters, Advertorials
Open service →Email and Lifecycle Marketing in Bilbao
Email campaigns and EDMs, Welcome and onboarding flows, Abandoned cart flows
Open service →Social Media Content and Management in Bilbao
Social content strategy, Content calendars, Captions and post copy
Open service →UX and UI Writing (Product Content) in Bilbao
Interface microcopy, Onboarding flows, Empty states
Open service →AI Led Content and Communication in Bilbao
AI assisted content with human editing, AI content workflow setup, Brand voice prompt libraries
Open service →PR and Thought Leadership in Bilbao
Press releases, Media pitches and outreach, Bylines and guest articles
Open service →UGC and Influencer Content in Bilbao
Creator briefs, UGC video scripts, Hooks and opening lines
Open service →Translation and Localisation in Bilbao
Website localisation, Marketing content localisation, Email and campaign localisation
Open service →Content Repurposing and Production Systems in Bilbao
Blog to social repurposing, Long form to short form conversion, Webinar and video to written content
Open service →Website and Landing Page Content in Bilbao
Homepage copy, About page copy, Service and product page copy
Open service →E-commerce Content in Bilbao
Product descriptions (PDPs), Collection and category page content, E-commerce SEO content
Open service →Video and Multimedia Scriptwriting in Bilbao
Explainer video scripts, Product demo scripts, Brand film and story scripts
Open service →Influencer Marketing and Creator Partnerships in Bilbao
This is the marketing and management side, separate from the UGC content writing in service 10., Influencer strategy and planning, Creator sourcing and vetting
Open service →AI Content Creation and Generative Media in Bilbao
The creation types, separate from the AI workflow and editing in service 8., AI generated image concepts and prompts, AI video scripts and prompts
Open service →Corporate and Internal Communications in Bilbao
Internal newsletters, Company announcements and updates, Leadership and CEO messages
Open service →Employer Branding and Recruitment Content in Bilbao
Employer brand strategy and messaging, Careers page copy, Job descriptions and adverts
Open service →Podcast and Audio Content in Bilbao
Podcast strategy and format planning, Episode outlines and scripts, Show notes and summaries
Open service →Technical Writing and Documentation in Bilbao
Product documentation, User guides and manuals, API documentation
Open service →Sales Enablement and Collateral in Bilbao
Sales decks and pitch presentations, One pagers and leave behinds, Sales email templates and sequences
Open service →Print, Packaging and Offline Copy in Bilbao
Packaging copy and labels, Product inserts and thank you cards, Brochures and flyers
Open service →Community and Engagement Content in Bilbao
Community strategy and guidelines, Forum and group content, Discord and Slack community copy
Open service →Event and Experiential Content in Bilbao
Event landing page copy, Registration and ticketing copy, Event promotion and campaign content
Open service →Speechwriting and Presentation Content in Bilbao
Keynote speeches, Executive and leadership speeches, Conference and panel talks
Open service →Grant, Bid and Proposal Writing in Bilbao
Grant applications, Tender and bid responses, RFP and RFQ responses
Open service →Investor and Financial Communications in Bilbao
Investor pitch decks, Investor updates and newsletters, Fundraising and round announcements
Open service →Affiliate, Partnership and Advertorial Content in Bilbao
Affiliate programme copy, Affiliate recruitment and onboarding, Advertorials and sponsored content
Open service →Content Operations, Strategy and Governance in Bilbao
Content strategy and roadmaps, Content audits and inventories, Editorial guidelines and style guides
Open service →Conversion Rate Optimisation (CRO) Content in Bilbao
Landing page CRO copy, Copy A/B and multivariate testing, Headline and hook testing
Open service →Voice, Conversational and Smart Assistant Content in Bilbao
Voice search optimised content, Alexa and Google Assistant skill copy, Conversational IVR and phone scripts
Open service →Data Storytelling and Report Content in Bilbao
Data driven reports and studies, Original research and survey content, Infographic copy and data narratives
Open service →Nonprofit, Cause and Impact Content in Bilbao
Cause and mission storytelling, Donation and fundraising appeals, Campaign and advocacy content
Open service →Regulated and Compliance Sensitive Content in Bilbao
Compliant financial content, Medical and health content review, Legal and terms content
Open service →Localisation Strategy and Multi Market Content Operations in Bilbao
Multi market content strategy, Market entry content planning, Regional content adaptation frameworks
Open service →Reputation, Reviews and Crisis Content in Bilbao
Review response management copy, Reputation monitoring and messaging, Crisis communications and holding statements
Open service →Web3, Crypto and Emerging Tech Content in Bilbao
Crypto and blockchain content, Web3 and NFT project content, Whitepaper and litepaper writing
Open service →App Store, Marketplace and Listing Optimisation in Bilbao
App store optimisation (ASO) copy, App titles, subtitles and descriptions, Keyword optimised listings
Open service →Membership, Subscription and Retention Content in Bilbao
Membership programme copy, Subscription offer and tier copy, Loyalty programme content
Open service →Growth and Lifecycle Marketing Content in Bilbao
Full funnel content strategy (awareness, consideration, decision), Top of funnel content (blogs, guides, social, awareness campaigns), Middle of funnel content (comparison pages, case studies, webinars, lead magnets)
Open service →Industries
Sectors we serve in Bilbao
E-commerce in Bilbao
Open industry →Retail in Bilbao
Open industry →Fashion in Bilbao
Open industry →Beauty and Skincare in Bilbao
Open industry →Health and Wellness in Bilbao
Open industry →Food and Beverage in Bilbao
Open industry →Drinks and Alcohol in Bilbao
Open industry →Hospitality in Bilbao
Open industry →Process
Working with us from Bilbao
- 1
Free fifteen minute call
Bilbao hours
We understand the goal, the audience and the deadline.
- 2
Written scope, fixed price
In EUR
Deliverables, timings and the metric we are moving, agreed before work starts.
- 3
Specialist production
Week 1 to 3
A dedicated specialist drafts, an editor reviews against your voice guide.
- 4
Review and measure
Ongoing
Approvals in the dashboard, two revision rounds, reporting against the agreed metric.
Who we help
Brands we work with in Bilbao
Proof
Related projects
Editorial Commerce Content for Leading Global Publishers
Producing research-led editorial commerce content for internationally recognised publishers across technology, health, parenting, outdoor and lifestyle sectors.
Read the project →Multi-Segment Email Lifecycle Strategy for a US Solar Company
Designing segmented lifecycle email journeys that nurtured prospects, strengthened engagement and supported lead generation across multiple customer stages.
Read the project →Multi-Platform Giveaway Campaign Strategy
Planning and executing giveaway campaigns across multiple digital channels to increase brand awareness, customer engagement and audience growth.
Read the project →Reading
Related guides
How To Write Product Specifications That Customers Understand
Technical specifications rarely fail because the product is weak. They fail because nobody translated them. Here is how to write product specifications shoppers actually understand.
Read the guide →How To Build A Podcast Content Strategy From Scratch
A podcast only works when it has a job to do. This guide covers format, audience, guests, production, publishing rhythm, repurposing and the measures that actually matter.
Read the guide →SEO vs AEO vs GEO: What's The Difference And How Should You Write For Each?
SEO, AEO and GEO are three ways of thinking about visibility across traditional search, answer engines and AI assistants. Here is what changes, what stays the same and how to write once for all three.
Read the guide →Nearby
Other cities across Basque Country and Spain
Questions people ask
Frequently asked questions by brands in Bilbao
Short, direct answers to the questions we get asked most. If yours is not here, send it over and a real person replies within one business day.
Do you work with businesses in Bilbao, Spain?
Yes. We work with Spanish brands remotely, with meetings scheduled around local business hours and content written for how people search in Bilbao, Spain.
Do you understand the Spain market?
Regional identity is strong, so Catalan, Basque and Galician audiences notice when they are treated as an afterthought. Warm, human tone works, and the summer calendar genuinely changes buying rhythms.
Do you write in local English and spelling for Spain?
We match local spelling, currency (EUR), date formats and idiom, and we work in Spanish, Catalan, English where the audience needs it.
How do meetings work across time zones?
We book calls inside your working day and keep everything else asynchronous in the client dashboard, so progress never waits on a shared hour.
How much does content marketing cost in Spain?
Pricing is scoped per project and quoted in EUR or your preferred currency. You get a written proposal with a fixed price, not an hourly guess.
Can you help us rank locally?
Yes. Local SEO work covers location pages, Google Business Profile content, local schema and the internal linking that ties Bilbao, Spain pages back to the main service hubs.
Do you handle multi-market rollouts?
We run a central brand voice with local flex, so the message stays consistent while each market gets content that sounds like it belongs there.
Are you familiar with local advertising and privacy rules?
We write to local advertising standards and privacy expectations, and we flag anything that needs legal sign off before it is published.
Can you work with our in-house team?
Often we do. We can lead strategy and hand delivery to your team, or take the whole function off their plate. Both work, as long as one person owns approvals.
How do we get started?
Send an enquiry with your market and goal. You will get a reply within one business day with next steps and an honest view on cost.
Let's talk about Bilbao
Tell us what you are trying to grow. We will show you exactly how we would shape your brand and create the content to get there. No jargon, no pressure, just a clear plan and a straight answer.